Block the absorption of fat or calories, and lose substantial weight.
No fat blocker can block enough fat or calories to cause lots of weight loss. Even legitimate fat blockers must be used with a reduced-calorie diet to work.
Variations
- "Lose up to two pounds daily…Apple Pectin is an energized enzyme that can ingest up to 900 times its own weight in fat. That's why it's a fantastic FAT BLOCKER."
- "Brindall berries cause very rapid and substantial weight loss by reducing fat absorption by 76%."
- "Super Fat-Fighting Formula guarantees rapid weight loss. Shortly after ingesting small amounts of the component, it dissolves into a gel that absorbs and surrounds excess fat and calories, preventing them from forming body fat."
- "This product blocks fat before your body absorbs it; the pounds will melt away effortlessly."
- "The Super Fat-Fighting Formula inhibits fats, sugars and starches from being absorbed in the intestines and turning into excess weight, so that you can lose pounds and inches easily."
- "Mulletwood is an 'all-natural ingredient' designed to attract and absorb excess calories and transport them out of your system. Watch the weight come off your body."
Lose two pounds or more per week (for a month or more) without dieting or exercise.
Meaningful weight loss requires consuming fewer calories and/or increasing exercise. Ads that promise substantial weight loss without diet or exercise are false. A claim is false if it states or implies that users can lose lots of weight fast without changing their lifestyles, even if the ad doesn't mention specific amounts of weight loss or time periods.
Variations
- The four measurements used in weight loss ads are pounds, dress size, inches and body fat, any one of which can be used to convey the message of substantial weight loss.
- "Today, there exists a safe, all-natural, bio-active weight loss compound so powerful, so effective, so relentless in its awesome attack on bulging, fatty deposits that it has virtually eliminated the need to diet." [Next to, before and after pictures with quote, "I lost 36 pounds in 5 weeks."]
- "I lost 30 pounds in 30 days even though I ate all my favorite foods."
- "Lose up to 2 pounds daily without diet or exercise."
- "I lost 15 pounds in 30 days without having to change my eating habits or lifestyle in any way. See results fast without back-breaking exercise."
- "Go from a size 12 to a size 6; lose inches QUICKLY, and do absolutely nothing but take this pill."
Weight loss will be permanent (even when the user stops using the product).
Without permanent lifestyle changes (eating less food and/or doing more exercise), weight loss does not last once product use stops.
Variations
- "Take it off! And keep it off!"
- "Thousands of dieters are already using it and losing weight faster than they have before…and keeping the weight off."
- "For 15 years, Mary yo-yo dieted without success. Fed up and desperate, she discovered a new miracle product to lose weight easily and permanently."
- "The amazing 'Fat-Sponge in a Pill' that lets you eat more, weigh less and finally…yes, finally…slim down for good for the rest of your life."
- "Tired of yo-yo diets without success? This miracle product lets you lose the weight easily and permanently."
- "It can help you quickly lose the weight, and keep it from returning."
- "People who use this product say that even when they stop using the product, their weight does not jump up again."
Consumers can safely lose more than three pounds per week for a period of more than four weeks.
Reality Check
Losing more than three pounds per week over multiple weeks can result in gallstones and other health complications, so the safety claim is false. If the claim also is that NO dieting is required, the claim is false for that reason too.
Variations
- "Lose 30-40-50 pounds. Yes! You can lose three pounds per week, naturally and without side effects."
- "Neptune's Potion is safe and effective," with customer testimonials claiming more than 12 pounds of weight loss per month.
Related:
- Health And Fitness
- To Lose Weight & Burn Up Fat… Shakes or Whole Foods?
- Official site featuring a complete catalog.
- Fat
